Lice Clinics of America
- We had a challenge with Lice Clinics of America. We needed to create a market presence that emphasized the nightmare of lice combined with the urgency of immediate treatment. This began with installation of clinics throughout the US, which instilled confidence beyond what could be delivered by the so far ineffective over-the-counter products. With Shiny Objects’ “End the Ignorance” campaign, we brought awareness to the myths about lice and naturally drew concerned adults, doctors and schools to our superior service through social media sharing.
