Kawasaki tasked the Picardi team with preparing dealers, nationwide, for digital competition. This entailed creating exclusive customized content, embedding the dealerships’ websites for user tracking and re-marketing. It also included detailed media and marketing plans which all led to tangible results.
And the results were impressive and convincing:
- Cost per lead down 67%
- 122 hot leads in 60 days
- Page views up over 900%
- 3,600,000 impressions
- Actions on socials up 260%
Most importantly, it led to an exponential increase in hand raisers – a direct result of the Picardi team efforts. The response was humbling: “Brand level, Grade-Awork within a dealer-sized budget.” Amen to that.
