CD – ENTREPRENEUR – PHOTOGRAPHER

Vinny’s continued success is due to a combination of hard work and award winning creative, which is the right of passage for any agency today. Where he really excels, though, is in creating unique solutions and nontraditional programs to solve problems and grow the clients business. Interest in human behavior and keeping current with trends and pop culture helps keep his work fresh and vital while striking a responsive chord with his audience

Work History

Since May 2014, Vinny has been a partner and Chief Creative Officer at Shiny Objects Inc., a growing and successful agency located in Downtown Long Beach. Shiny Object’s mash-up of disruptive ideas combined with charismatic players has grown the agency and made noise in a relatively short amount of time. This is due at least partially to the unique combination of winning experience and a start-up mentality. At its core is the agency’s premise: The power of attraction is stronger than the power of persuasion.

During Vinny’s tenure at Deutsch LA the agency grew from thirty to 300 employees while winning numerous industry awards. Deutsch was also Adweek’s agency of the year for three years running. With Vinny as a member of its new business team the agency won five of six pitches.

In 2009, he founded Hey Lets Split It.com. A new social buying network. Giving him first hand experience of how to effectively utilize social media as a marketing tool.

Vinny Picardi delivers verifiable, award-winning experience and success, Every agency where he has been employed has seen an increase in billings and revenues. In addition to being an award winning Creative Director and Art Director he has a keen talent for solving problems and being a brand steward. For these reasons Vinny has consistently been assigned the most difficult projects.

On a personal note, Vinny is involved in giving back to the community as well.He sings at convalescent homes as a form of music